SERVICES
Taking Your Business to
the Next Level
Consulting
We consult on optimizing company performance and product strategy
Coaching and Leadership
Development
We provide executive coaching and leadership development for individuals and teams
Business Development
We provide due diligence for investment decisions, inform exit strategies and build growth strategies
Our expertise
We have deep, cross-functional expertise in the following areas:
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Surgical / Diagnostic Robotics
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Biotech: Immunology, Inflammation, Infectious Disease, Rare disease, Oncology and Neuroscience
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Digital Health: Diagnostics, remote patient monitoring, clinical and commercial application of AI
Our customers
We work with the following individuals and teams across the Robotics, Biotech and MedTech sectors:
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Venture Capital
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Start ups
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Listed companies
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Service providers
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Government departments of trade and industry
Examples Of Our Work


Robotics Consulting
We are partnered with the CEO of a robotics company to review all aspects of commercial, finance, R&D, manufacturing, quality and compliance to help them optimize their companies' performance and strengthen their ability to raise capital
Biotech Due Diligence
A leading US Venture Capital company asked for our help to support their due diligence on early-stage assets in immunology. We helped them assess their value and consulted to optimize the strategy from Phase 2b to launch.


Business Development
We are partnered with a start-up diagnostic AI company to help them scale. We completed a deep dive on their technology and business plan, aligned on a strategy for FDA approval and have secured multi-million $ funding from a pharmaceutical company for their evidence generation
Executive Coaching
We have worked with leaders in the C suite, SLTs, new sales leaders, medical affairs, MSLs and KAMs in pharma and rare disease to deliver bespoke leadership development programs and 1:1 coaching to support, challenge and empower them to grow

MEET OUR FOUNDERS
Adrian Whitford
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Adrian brings a depth of expertise from time spent working in the UK, EMEA, US and Global across robotics, biotech and digital health. This experience includes:
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Robotics: President of Monarch Robotic Platform at J&J, accountable for all functions and the P&L worldwide, growing the top line, adding new indications and accelerating bottom line growth
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Biotech: Led Fasenra globally at AstraZeneca, delivering a blockbuster specialty care launch 3x consensus forecast by building a tight strategy from labelling, through market access to promotion and executing it globally with rigor
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Digital Health: Led Digital Health & Patient services for AstraZeneca​​

Kirsty Whitford
Kirsty is a world-class IPEC accredited coach with over a decade of coaching experience across major pharmaceutical companies and start-ups. Her experience includes:
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Providing hundreds of coaching hours and customized leadership development programs to teams and individuals at all levels of organizations large and small
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Head of Capability at NeoOptima, working with biotech, pharmaceutical and Medech companies to design and deliver personalized coaching and training solutions
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Pharmaceutical leader of teams working in sales, marketing, learning and development and communications at Janssen

TESTIMONIALS
CONTACT
Let’s Work Together
Adrian Whitford:
Cell: +1 240 8690315
Email: Adrian@Biomedstrategypartners.com
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Kirsty Whitford:
Cell: +1 301 2813852
Email: Kwhitfor1@kwcoaches.com
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